Qualitative Research

Why do some of the world’s leading companies partner with Behavioral Insights to achieve their marketing research objectives?

• Industry Knowledge – gathered over many years of researching and working closely with some of the worlds leading companies

• Research Design & Analytics – skills, tools and knowledge drawn from the disciplines of Business Psychology and Marketing Research

• Cultural Insight – we’ve conducted studies cross-culturally in North America, South American, Europe and Asia

• Reporting that Inspires Action

• Project Management that frees you to focus on your key marketing issues – Standardized quality control across multi-country studies

• Confidence in Reaching your Target Audience – We have proven experience in accessing difficult to recruit respondents across various cultures:

• Single point of contact throughout project lifecycle

An understanding of individual market nuances is key for constructing research that delivers the insight you need from your global marketplace. In the design stage of each project, Behavioral Insights carefully considers screening criteria, geographical coverage, data collection methods, length of interviews etc. to allow for cultural differences.

Our staff are sensitive to local conditions, religious beliefs and holidays and how these factors affect the research design as well as timing and execution of a project.